Thursday, 14 March 2013

The Oberoi Hotel in Delhi has Class

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We just had our agency Leadership Conference in New Delhi - at The Oreroi Hotel . What a fantastic place. The rooms rooms were spec...
10 comments:
Tuesday, 29 January 2013

Brands must deliver what they promise

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A key tenet of my view on brand success is that is is vital that a brand delivers what it promises. There is an excellent article in For...
2 comments:

Dancing babies helps get ad noticed

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A nother ad with dancing babies. It seems to be an effective way to get this Kit Kat ad noticed ( disclosure: Kit Kat are a clie...
8 comments:
Sunday, 6 January 2013

This great Fiat ad is being noticed by 'The Motherhood'

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I love this car ad.   It is fun and full of entertaining insight.   The role of the Fiat 500L is relatively incidental but I am not...
Sunday, 11 November 2012

It is how brands make consumers feel that is really important

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I love this quote: "People will forget what you said, people will forget what you did, but people will not forget how you made them f...

Consumers will remember a brand experience more readily than a load of brand facts

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In my first Brand Experience Matters post in 2008 I wrote: “ A brand is  a collection of perceptions in the mind of the consumer”. So,...
Sunday, 15 July 2012

British Airways use Google to deliver personalised brand experience

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This is a really nice use of Google street view . British Airways  ( disclosure: a client ) invites viewers to submit their address/p...
Monday, 9 July 2012

Hot models get Abercrombie & Fitch video noticed

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What can I say... I guess this Abercrombie and Fitch video is spot on for it's brand and should appeal to it's core target co...
Sunday, 27 May 2012

Hellmanns deliver an inspiring brand experience in-store

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This is a really smart idea from Hellmann's . In Brazil Hellmann's partnered with 100 stores and  installed software at the chec...
1 comment: