I am not a designer but enjoyed this collection of top 40 beverage package designs posted by the dieline.
It is vital to get great looking packaging that delivers a brand experience at the 'first moment of truth' (the first time a consumer has to part with their money for your brand).
Here are my (rather obvious) guidelines:
- Make it beautiful
- Make it appealing
- Make it stand-outs vs competitors
- Make it informative
- Make it consistent with what your brand is all about
- Make sure you don't change it too often
Oh yes, one last thing... make it easy to use.
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