Tipp ex video becomes highest viewing film on Youtube?

This brilliant video is currently getting a lot of views.

It will cleverly get Tipp ex noticed by millions of people.

Not only that, it is highly effective at communicating a brand message because it is relevant, original and interactive, thereby engaging consumers in what is a low interest category.

While it is a challenge to get the balance right when trying to create a contagious viral ad maybe they could have put a bit more brand into the story.

That said, it delivers a great brand experience.

Good stuff.