Hellmanns deliver an inspiring brand experience in-store

This is a really smart idea from Hellmann's.


In Brazil Hellmann's partnered with 100 stores and installed software at the check-out that provided consumers with Hellmann's recipe ideas based on the other ingredients in their shopping basket.


A neat idea that provides consumers' a great brand experience at the moment they buy.


I assume the objective was to drive usage. I guess it worked as sales increased 44%.


Check the full story at Mashable.