Monday, 5 October 2009

Brand experience at the first moment of truth that grabs attention

I am not a designer but enjoyed this collection of top 40 beverage package designs posted by the dieline.

It is vital to get great looking packaging that delivers a brand experience at the 'first moment of truth' (the first time a consumer has to part with their money for your brand).

Here are my (rather obvious) guidelines:
  • Make it beautiful
  • Make it appealing
  • Make it stand-outs vs competitors
  • Make it informative
  • Make it consistent with what your brand is all about
  • Make sure you don't change it too often
Oh yes, one last thing... make it easy to use.

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