- Make it beautiful
- Make it appealing
- Make it stand-outs vs competitors
- Make it informative
- Make it consistent with what your brand is all about
- Make sure you don't change it too often
Monday, 5 October 2009
Brand experience at the first moment of truth that grabs attention
I am not a designer but enjoyed this collection of top 40 beverage package designs posted by the dieline.
It is vital to get great looking packaging that delivers a brand experience at the 'first moment of truth' (the first time a consumer has to part with their money for your brand).
Here are my (rather obvious) guidelines:
Oh yes, one last thing... make it easy to use.