Sunday, 27 May 2012
This is a really smart idea from Hellmann's.
In Brazil Hellmann's partnered with 100 stores and installed software at the check-out that provided consumers with Hellmann's recipe ideas based on the other ingredients in their shopping basket.
A neat idea that provides consumers' a great brand experience at the moment they buy.
I assume the objective was to drive usage. I guess it worked as sales increased 44%.
Check the full story at Mashable.