Tinie appears on stage.
Shortly after the gig kicks off the floor clears and Katie has her your own one-on-one performance from Tinie.
Wow. As she says, she will never forget it.
I love his idea from those clever people at O2.
They delivered a brand experience that absolutely delighted a customer. That in its own right would not deliver a great return on effort and investment, however, the interest in the story and the number of You Tube hits definitely do a good job presenting O2 as a brand that really knows how to delight it’s customers.