Sunday, 15 July 2012
This is a really nice use of Google street view.
British Airways (disclosure: a client) invites viewers to submit their address/postcode before viewing the ad.
They can then watch the latest British Airways ad - showing a plane driving passed iconic parts of London (Houses of Parliament, the Chard, etc) - which ends up showing Google street view of the postcode/address entered.
Check-out the link and use ZenithOptimedia's London office address (24 Percy Street, London) to see where I spend some of my time.
This is a brand experience that will get noticed and get people talking about it.
Monday, 9 July 2012
What can I say...
I guess this Abercrombie and Fitch video is spot on for it's brand and should appeal to it's core target consumer.
It is getting the brand noticed with an impressive 7 million+ Youtube views.
The store brand experience they deliver consumers - ' hench' models, queues to get in, dark lighting, loud music and indifferent customer service - isn't an approach that I'd typically recommend, but it seems to be a successful formula.
At the very least it seems to be a film that people are sharing. A positive indicator of advocacy.