Sunday, 27 November 2011

Dominoes app delivers a great take-away

This iPad app is an obvious but inspired idea from Dominoes Pizzas (the best ideas often are).

The app enables consumers to create their own pizza, win points, be social, etc.

Oh yes, Dominoes will also deliver the pizza you create.

What a great brand experience for the consumer.

What a smart idea that they will tell their friends about.

What a great way to improve operational efficiency (less telephone calls, etc).

Nice one.

Coke ads usually make me smile - that must be a good thing

This is a nice ad.

It is classic Coke.

Engaging and up-beat.

It makes you feel good about drinking one.

Monday, 21 November 2011

Brand purpose is vital to ensure organisation is in sync

This is a good post [Jakara Globe] that spells out why it is important to have a clearly defined vision and  mission.

This quote says it all:

"One of the most important and often overlooked factors that separate industry-leading iconic brands from the pack is their guiding corporate mission and vision."

If a brand organisation's vision is based on how to value and treat consumers (which most are) it is a recipe for success.

If everyone in a brand organisation knows how they should engage with consumers in a considered and consistent way, particularly if the focus is on delighting them (such as brands like Singapore Airlines, Apple and Zappos) then every brand experience their consumers have is more likely to lead to improved loyalty and potentially advocacy.

A winning force for sustainable sales success.

Sunday, 13 November 2011

John Lewis create another sensational Christmas TV ad

John Lewis have done it again.

I posted 2 years ago about their Christmas TV which I loved.

I think years TV ad is even better.