Tuesday, 24 November 2009
Remember how Christmas used to feel
I love this TV ad.
It has a whole load of winning ingredients: A gentle sound track, sweet footage of kids, strong emotional Christmas cues, brilliant production values, all inter-woven with some interesting gift ideas.
The result is a simple, charming and powerful message that will get John Lewis (UK Retailer) noticed during the important December gift season.
For me it definitely delivers a brand experience that makes me want to rush straight down to the store and start my Christmas shopping.