Tuesday, 17 November 2009

Apple and Disney deliver some in-store magic

In a recent post I talked about Disney’s plans to revamp their stores with help from Steve Jobs from Apple. I have also posted before about how Apple are the masters of retail (among other things).

I guess regular readers will not be surprised given that this blog is all about celebrating brand organisations that get the importance of designing & delivering winning brand experiences that delight consumers.

Anyway, I came across a post at Retail Customer Experience that highlighted 5 lessons from the Disney/Apple story:

  1. Product knowledge isn't everything. It is also about new and exciting retail experiences...be on the lookout for great ideas outside your own product category.
  2. Even great companies get stuck. Don’t be afraid to ask for help, advice or coaching from a wide range of professional and personal backgrounds.
  3. Experiences are tough to copy: Experiences are not only difficult to replicate, but also they allow you to command a premium for that very same product or service.
  4. Retail should be fun: We need to bring the joy back to shopping.
  5. Innovate in downturns:

These are great tips that all retailers should consider if they are looking for ways to get customers to buy again and may be even advocate to their mates.

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