Tuesday, 10 November 2009
A Ferrari brand experience like no other
If you are into cars you'll like the sound of this.
The worlds first Ferrari theme park, inspired by the classic double curve side profile of the Ferrari GT chassis, is being built in Abu Dhabi.
It promises a multi-sensory celebration of a design icon offering a thrilling brand experience like no other.
The main attraction will be "one of the most intense ‘freefall’ experiences in the world" (one of the world’s fastest roller coasters capable of speeds in excess of 200kph).
It sounds like it will deliver a Ferrari brand experience to many who, like me, sadly can't afford to own one!
It should be cool.