Wednesday, 6 April 2011

Nissan force a test drive and deliver a powerful brand experience

One of the most powerful ways to deliver a compelling brand experience is force potential consumers to use (key stage of Path to Advocacy) the brand.

I came across this idea by Arabian Automobiles (exclusive Nissan distributors in Dubai) at

It is very simple.

Block in SUV vehicles with a Nissan Patrol leaving keys and a note encouraging them to move the Nissan.

Once the Nissan starts up a message tells them what is going on and suggests that the driver goes for a spin.

As a result of 7 out of 10 people signed-up for a test drive.

What a great idea that will drive usage and get talked about.