Sunday, 15 July 2012
British Airways use Google to deliver personalised brand experience
This is a really nice use of Google street view.
British Airways (disclosure: a client) invites viewers to submit their address/postcode before viewing the ad.
They can then watch the latest British Airways ad - showing a plane driving passed iconic parts of London (Houses of Parliament, the Chard, etc) - which ends up showing Google street view of the postcode/address entered.
Check-out the link and use ZenithOptimedia's London office address (24 Percy Street, London) to see where I spend some of my time.
This is a brand experience that will get noticed and get people talking about it.