Sunday, 15 July 2012

British Airways use Google to deliver personalised brand experience

This is a really nice use of Google street view.

British Airways (disclosure: a client) invites viewers to submit their address/postcode before viewing the ad.

They can then watch the latest British Airways ad - showing a plane driving passed iconic parts of London (Houses of Parliament, the Chard, etc) - which ends up showing Google street view of the postcode/address entered.

Check-out the link and use ZenithOptimedia's London office address (24 Percy Street, London) to see where I spend some of my time.

This is a brand experience that will get noticed and get people talking about it.

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