Monday, 12 October 2009

Delivering a great brand experience in-store will drive revenues.

ICC Decision Services just posted about a recent JD Power pharmacy study that highlights that satisfied customers are:

  1. 3+ times more loyal
  2. 7 times more likely to recommend their pharmacy to others (the power of social media increases this number exponentially).
  3. Spend loads more (av. $30 more per visit than those who are less satisfied)

I talk about this a lot.

I know, it’s kind of obvious, but given the potential upside why don’t more stores get it right?

No comments: