Wednesday, 30 September 2009

Tesco badge improved my buying brand experience

I shop in Tesco’s occasionally.

I am not a fan but it is convenient, and their range and prices are okay.

I recently noticed that their staff are wearing badges showing their names, roles and the year they ‘joined the team.’

I liked it.

It made me smile.

It’s a subtle thing but I think it makes my relationship with the staff a little bit more human. I think that makes me a little more likely to become a fan..the last step on path to advocacy.

Branded retailers should spend more time looking at how to make the buying brand experience a little more human, rather than install more of those dam self-service machines.

This sort of idea it isn’t complicated but can make a difference.

1 comment:

Anonymous said...

as A tesco manager in birmingham I agree with the comments as we believe a customer should atleast put a name to the face of a staff member at Tesco.