I love this idea from John Caddel (Marketing & Innovation Blog).
A telephone in your hotel room that you can call when you are happy (or not).
What a great way to get actionable consumer feedback.
All brands want to delight consumers.
Why not set-up a way to find the brand experiences that do delight, so you can work out how to deliver them to others.
Okay, the hotline might invite critism...but that is okay, finding out what customers don't like is equally valuable.
I'm sure this idea is tranferrable.
Brand organisations should think about how they can apply this approach to gain competitive advantage vs competitors
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