This film (for Dream Job Brazil) should get noticed

This is a good way to get noticed.

It's a simple formula. 

Make a film that viewers will:

• enjoy watching (in this case I guess it will be mainly men)
  
• laugh at 
• pass on to their mates
  

That's how social marketing works. It can be a very effective way to deliver a brand experience. 

[Read previous post about how other brands have done this well].