Marketers must build Experience Brands to win in the 21st century

This is a very interesting Slideshare presentation from Jack Morton.

It echoes a lot of the stuff I talk about.

Here are some extracts from it and links to my previous postings:

"Brands are defined more by what they do than what they say" [Actions speak louder than words]

"Experience brands understand that the consumer experience has to carry through to the experience of actually using the product or service" [Never in the history of brands..]

"Experience brands do things that get people talking about them" [Delight consumers to build advocacy]

Great stuff.

The message is simple

To win in the 21st century brand marketers need to think very seriously about how to build an organisation that delivers and delights consumers.

A good place to start would be to gather all key stakeholders

...map out the Path to Advocacy

...do gap analysis

...work-out how you are going to delight consumers so they buy again and may be tell their friends.

This is an effective way to build a competitive advantage and sustainable long-term growth