BMW stunt in Singapore

I came across this film about a BMW media stunt in Singapore thanks to Truly Deeply.

It is a good example of how a media innovation and some creative messaging will get noticed and can even get talked about (in this case on-line).

I am not generally a fan of stunts but I think this one works.

It delivers a brand experience that will make people smile, it is probably 'on strategy' but I don't think it will make people choose to buy BMW.

Enjoy.