T-Mobile flash again

I blogged last year about the T-Mobile flash mob event at Leicester Square with some enthusiasm.

So it is with interest that I see in the Guardian that they are at it again. This time at Heathrow.

They are building a good reputation in the marketing world for their engaging flash mob events. This one was even observed by some stunned A list celebs. [check story in The Sun]

More importantly, they have got very slick at amplifying it with the consumer and getting their 'Life is for Sharing' message noticed and talked about. A winning brand experience.

I for one will tune into watch the 3 minute version tomorrow night.

Good stuff.