One of the most powerful ways to deliver a compelling brand experience is force potential consumers to use (key stage of Path to Advocacy) the brand.
I came across this idea by Arabian Automobiles (exclusive Nissan distributors in Dubai) at creamglobal.com.
It is very simple.
Block in SUV vehicles with a Nissan Patrol leaving keys and a note encouraging them to move the Nissan.
Once the Nissan starts up a message tells them what is going on and suggests that the driver goes for a spin.
As a result of 7 out of 10 people signed-up for a test drive.
What a great idea that will drive usage and get talked about.
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