Brand Experience Matters: Wrigleys car park ticket trick

Monday, 1 August 2011

Wrigleys car park ticket trick

Wrigley's flavoured parking ticket from Gustavo Vieira on Vimeo.

This is a brilliant way for Wrigleys to deliver a brand experience that will surprise and get noticed.

It may even delight and get consumers to talk about it (the brand experience).

This should be the objective for all brands.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Monday, 1 August 2011

Wrigleys car park ticket trick

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