Dominoes app delivers a great take-away

This iPad app is an obvious but inspired idea from Dominoes Pizzas (the best ideas often are).


The app enables consumers to create their own pizza, win points, be social, etc.


Oh yes, Dominoes will also deliver the pizza you create.


What a great brand experience for the consumer.


What a smart idea that they will tell their friends about.


What a great way to improve operational efficiency (less telephone calls, etc).


Nice one.