Tuesday, 29 January 2013
Dancing babies helps get ad noticed
Another ad with dancing babies.
It seems to be an effective way to get this Kit Kat ad noticed (disclosure: Kit Kat are a client).
The PR Newswire article says: Creative, Cute, Cool are the 'cornerstones' of this campaign.
1.6 million views in 2 weeks.
I can't argue with that.
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Brand Experience Management
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To achieve this, organizations need to break down the silos between different departments such as marketing, sales, product design, customer service, and ecommerce. Collaboration and integration across these areas are crucial for delivering magical experiences that delight consumers.
By aligning these departments and fostering a holistic approach to consumer brand management, organizations can create a consistent and cohesive experience at every touchpoint. This means that marketing efforts are aligned with the product design, sales strategies complement customer service initiatives, and ecommerce platforms seamlessly integrate with overall brand messaging.
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