This brilliant video is currently getting a lot of views.
It will cleverly get Tipp ex noticed by millions of people.
Not only that, it is highly effective at communicating a brand message because it is relevant, original and interactive, thereby engaging consumers in what is a low interest category.
While it is a challenge to get the balance right when trying to create a contagious viral ad maybe they could have put a bit more brand into the story.
That said, it delivers a great brand experience.
Good stuff.
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