Brand experiences from Phillips and Toyota that will get noticed

I've recently seen some 'making of' blockbuster films that I think are better than the final ads.

Here are two of my personal favourites.

I love this film. It shows that Phillips really understand the passion their target consumers have for cinema.

There is something about this Toyota Prius that makes me smile.



The number of viewings are pretty small but the depth of viewing and number of comments means they are Brand Experiences that are getting noticed and being talked about.

I think that makes them effective.