Amazon buys Zappos, the brand experience grand master

This probably shouldn't be a surprise...Amazon buys Zappos.

Or rather, as Tony Heist (CEO Zappos) would rather say (see email to employees): "Zappos and Amazon sitting in a tree..."

Like many, I have posted before about Zappos' core values - that focus on WOWing consumers with winning brand experiences - and how these have helped them grow from strength to strength.

The challenge for Zappos will be to maintain their strong culture and build on the massive success achieved to date with this new business relationship.

I wonder what happens next. A global roll-out would seem like a real possiblity.

I will watch with interest.

[Read this good article Retail Customer Experience]