This is a great idea.
Picture the scene.
You are in the bar with your mates.
Your mobile rings..it is your girlfriend, wife, partner...
What do you do?
You step into an sound proof 'excuses booth' that provides a range of background sound effects (hospital, traffic jam, gym, etc) that you can play as you answer the phone - this enables you to create the impression that you are not in a bar with your mates..
This tactic is harmless fun that will get a brand noticed in a bar (a key moment of truth) and talked about.
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