John Lewis tops customer service rankings

I have raved about John Lewis before.

It is no surprise to me to see that they have just come top of the UK Customer Service Index.

These are the top 10 brand organisations:

1. John Lewis
2. Waitrose
3. Marks & Spencer (food)
4. Toby Carvery
5. Marks & Spencer
6. Virgin Holidays
7. RAC
8. First Direct
9. Marriott
10. virgin Atlantic

They are all great brands, but why does John Lewis win?

That is easy....because good customer service is a core part of its corporate culture.

They really walk the talk.

It is a great store, with great staff, who are empowered to deliver consumers with brand experiences that delight, and sometimes even WOW.

That's how they get people to shop there again and even tell their friends about it.

What else can I say?