Brand Experience Matters: BMW stunt in Singapore

Sunday, 20 June 2010

BMW stunt in Singapore

I came across this film about a BMW media stunt in Singapore thanks to Truly Deeply.

It is a good example of how a media innovation and some creative messaging will get noticed and can even get talked about (in this case on-line).

I am not generally a fan of stunts but I think this one works.

It delivers a brand experience that will make people smile, it is probably 'on strategy' but I don't think it will make people choose to buy BMW.

Enjoy.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Sunday, 20 June 2010

BMW stunt in Singapore

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