Brand Experience Matters: P&G seem to have created a social media winner

Tuesday, 20 July 2010

P&G seem to have created a social media winner

I am really enjoying this Old Spice campaign.

It has started to take-up a life of it's own..and so far it seems to be really working. It is getting noticed.

There is an interesting post by Influential Marketing Blog that suggests the following success formula:

Simple smart strategy that talks directly to women
Creative execution using appropriate personality
Personal investment - the ad agency team apparently love the campaign and have been very active about it on-line

It is also getting some excellent spoofs.

Great stuff.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Tuesday, 20 July 2010

P&G seem to have created a social media winner

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