In August the RAC are launching drive-in movies in two UK locations (check-out their site for details).Okay, it's not a new idea but I think it's a really smart strategic fit for them.
It will deliver a pleasurable in car brand experience that rewards existing members and attracts potential members.
It builds some positive and interesting news around an otherwise low interest category.
Rewarding existing users, attracting new users and driving positive advocacy will do good things for the RAC brand.
Neat.
Good luck with the weather.
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