British Airways have plans to make them smell better

I hear British Airways are planning to create a fragrance that they spray in their planes [see article in Business 2 Community].


I like this idea.


It makes sense given that the smell of aeroplane chemicals and the body odour of other passengers are not always that pleasant.


Supermarkets have understood the positive power of smell for a long time, although it  can attract some media flack [Mailonline]


I think it is a dimension of brand experience that can be very powerful when it evokes positive and fond experiences - think cut grass, burning fireplace, or home cooking.

If British Airways get it right then good luck to them. I guess it is worth a try.