I like this.[posted in The Week]
The idea is clever but the message is simple. A good combination.
Anyone that saw the car when it was 'on tour' in Germany would have had a memorable and powerful brand experience.
The 8+ million viewers that have seen it on Youtube will have had a different but engaging brand experience.
Both will have helped drive advocacy
Nice one.
Anyone that saw the car when it was 'on tour' in Germany would have had a memorable and powerful brand experience.
The 8+ million viewers that have seen it on Youtube will have had a different but engaging brand experience.
Both will have helped drive advocacy
Nice one.
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