Experience is the next Corporate Battleground

This is the type of headline I love. 


"Customer Experience: The Next corporate Battleground".


Absolutely.


Brand organisations are starting to catch-on that it isn't enough anymore to focus all effort on traditional marketing. 


As the article says, they need to build an experience so extraordinary that it differentiates them from their competitors and inspires people to become advocates...


To do that they need to build an operation that delivers fabulous brand experiences at every stage of what I call the path to purchase.


The article mentions Apple and Zappos. Two brands organisations that dominate all articles about successful organisations that get it.


Take a look at my previous posts on what these organisations do to win.


Zappos focus on WOWing consumers
Apple understand the importance of in-store delivery and delight.