St Johns ad turns heads in the cinema

I came across this is brilliant St Johns Ambulance cinema ad thanks to utalkmarketing.com.

It would have delivered an extremely powerful brand experience.

It reminds me of a British Airways City Break campaign that I worked on at Saatchi & Saatchi many years ago which, like this ad, involved an actress in the cinema audience interacting with the screen.

It is a brilliant and simple idea but will get noticed and talked about.

I love it.

CEOs take note

This is a scary stat.

CEOs should pay more attention to the brand experience that is being delivered by their organisation.

They should ask themselves whether it has the right people, culture and processes that are focused on delighting consumers.

If they don't they need to fix this situation soon or they are in grave danger of being beaten by competitors that do.