I came across this is brilliant St Johns Ambulance cinema ad thanks to utalkmarketing.com.
It would have delivered an extremely powerful brand experience.
It reminds me of a British Airways City Break campaign that I worked on at Saatchi & Saatchi many years ago which, like this ad, involved an actress in the cinema audience interacting with the screen.
It is a brilliant and simple idea but will get noticed and talked about.
I love it.
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