In a recent post I talked about Disney’s plans to revamp their stores with help from Steve Jobs from Apple. I have also posted before about how Apple are the masters of retail (among other things).
I guess regular readers will not be surprised given that this blog is all about celebrating brand organisations that get the importance of designing & delivering winning brand experiences that delight consumers.
Anyway, I came across a post at Retail Customer Experience that highlighted 5 lessons from the Disney/Apple story:
- Product knowledge isn't everything. It is also about new and exciting retail experiences...be on the lookout for great ideas outside your own product category.
- Even great companies get stuck. Don’t be afraid to ask for help, advice or coaching from a wide range of professional and personal backgrounds.
- Experiences are tough to copy: Experiences are not only difficult to replicate, but also they allow you to command a premium for that very same product or service.
- Retail should be fun: We need to bring the joy back to shopping.
- Innovate in downturns:
These are great tips that all retailers should consider if they are looking for ways to get customers to buy again and may be even advocate to their mates.
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