Cadburys plays with Augmented Reality

To date I have failed to get particularly excited by the Cadburys Spots v stripes campaign.

This gaming idea (recently written about in Brand Republic) based on Augmented Reality looks fun and arguably a clever way to get consumers to engage in a unique brand experience.

Will it get noticed? Possibly. (It depends on the tactical support plan.)

Is it relevant? I guess so.

Will it get talked about? I have no idea but will watch with interest.

St Johns ad turns heads in the cinema

I came across this is brilliant St Johns Ambulance cinema ad thanks to utalkmarketing.com.

It would have delivered an extremely powerful brand experience.

It reminds me of a British Airways City Break campaign that I worked on at Saatchi & Saatchi many years ago which, like this ad, involved an actress in the cinema audience interacting with the screen.

It is a brilliant and simple idea but will get noticed and talked about.

I love it.

Wrigleys car park ticket trick

Wrigley's flavoured parking ticket from Gustavo Vieira on Vimeo.

This is a brilliant way for Wrigleys to deliver a brand experience that will surprise and get noticed.

It may even delight and get consumers to talk about it (the brand experience).

This should be the objective for all brands.