Brand Experience Matters: My favourite Brand Experience Matters posts

Monday, 4 January 2010

My favourite Brand Experience Matters posts

I can’t believe it has been just over one year since I started this blog.

114 posts later and I still have so much I want to say...

Anyway, as seems to be customary at the start of a New Year, I thought I would highlight what I think may be my top ten posts:

Brand usage – the opportunity
Brand experiences to get a brand chosen
Brand experience is strategy, not a slogan
Winning brands understand the power of emotion
Importance of a brand experience culture
Deliver customer brand experiences that build sales
Advocacy must be a focus for the whole brand organisation, not just marketing
Delight consumers. Show you care. Make them talk about you
Marketing departments must look beyond just making the brand promise
I’m a customer that has become the ad agency for Nikoi Island

Thanks for visiting my blog and come back soon.

No comments:

Subscribe to: Post Comments (Atom)

Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.