There is a great article by Goviral in Media Week (UK).
It is clear that great content and a smart seeding strategy can make viral ads really effective way to get noticed.
If you are interested in viral ads and/or enjoy watching them go-read-it.
Here is the list of the UK current top ten.
Make a cup of tea, turn-off the phone/emails and enjoy (leave the gentle Stella 12 minute documentary until you have more time...particularly if you are into poster advertising. In my view it delivers a very rich and powerful brand experience)
- Nike – Write the Future (Wieden+Kennedy Amsterdam)
- Pool Worldwide Amsterdam)
- CCCP Amsterdam)
- Saatchi & Saatchi Los Angeles)
- Anomaly London)
- Mother New York)
- BBH New York)