- It successfully gets the key safety messages across in an original way.
- It fully leverages Air New Zealand's 'fanatical' sponsorship of the All Blacks.
- It is a fun and engaging film that flyers will pay attention to.
- Social media will mean it will have a life beyond the cabin (it has already had 164,000 views on YouTube).
- It will enhance the positive brand experience that Air New Zealand seek to deliver day in day out their consumers.
Wednesday, 25 August 2010
Air New Zealand's winning safety video
I seem to blog a lot about airlines. Probably because in the airline category, perhaps more than any other, brand experience is critical to business success.
I love it. It works on so many levels: