Brands need to handle social media with care

I love this. "Google before you Tweet."

It applies to brand organisations as much as people.

When a brand decides to enter the social media conversation they need to be really clear about how they handle themselves.

Mashable wrote a useful article about what you can learn from previous social media blunders.

It includes the following key tip:

"When building a brand, engaging customers, or just communicating with friends, it is vital to remember how quickly even a single update can go viral in social media. People value honesty, being upfront, and listening to others. Employing these principles can prevent social media blunders from turning into lawsuits and PR disasters."

When you get social media right it can be a powerful way deliver brand experiences that WOW consumers. Get it wrong and it can be a disaster.