Tuesday, 14 February 2012

Great brands make a promise and exceed it

Seth recently posted a great article.

One line jumped out at me:

"The ability to delight and surprise is at the core of every beloved brand"


This is what my Promise Deliver Delight framework is all about.

Seth goes on to say:

"Research shows us that what people remember is far more important than what they experience. What's remembered:
--the peak of the experience (bad or good) and,

--the last part of the experience."
Designing and delivering a great brand experience - that exceed the brand promise - should be the primary focus for a brand organisation that is looking to differentiate in an increasingly 'me too' world.
This framework can help.

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