Friday, 16 March 2012

Mercedes invisible car works for me

I like this.[posted in The Week]

The idea is clever but the message is simple. A good combination.

Anyone that saw the car when it was 'on tour' in Germany would have had a memorable and powerful brand experience. 

The 8+ million viewers that have seen it on Youtube will have had a different but engaging brand experience.

Both will have helped drive advocacy

Nice one.

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