Friday, 17 July 2009

Electrolux create a fantastic brand experience for diners in Paris

Wow, how about this for a unique and really cool eating experience.

A restaurant built of glass on top of the Palais de Tokyo that has spectacular views overlooking the Eiffel Tower.

Check out the story [New Media Age]:
"... created a 12-person ‘food experience’ in Paris, which allows diners to host their own dinner parties or food workshops encased in a glass room on top of the Palais de Tokyo museum."
Brands in the laundry and cooking category are generally regarded as pretty dull by consumers, so they tend not to get talked about.

This Brand Experience however will get talked about.

They are apparently going to do something similar in London.

Smart move Electrolux.

No comments: