Sunday, 18 July 2010

Top ten tatts

Kevin Roberts wrote a great piece on his blog recently about tattoos and how some people are so committed to a brand they will get a tattoo.

Wow. This is really is ‘loyalty beyond reason’ (one of ways he describes Lovemark brands).

The article also mentions a book called Brand Sense, written by Martin Lindstrom , that explored the brand-tattoo phenomenon and that shares results of a survey asking which brands people would most want to have tattooed on their arm.

These are the top ten brands:

  1. Harley Davidson (18.9%)
  2. Disney (14.8%)
  3. Coke (7.7%)
  4. Google (6.6%)
  5. Pepsi (6.1%)
  6. Rolex (5.6%)
  7. Nike (4.6%)
  8. Adidas (3.1%)
  9. Absolut (2.6%)
  10. Nintendo (1.5%)

They are all fabulous brands. They are successful because they have invested in consistently delivering great brand experiences that delight consumers.

Nice one.


Blogger said...

Do you prefer Pepsi or Coca-Cola?
ANSWER THE POLL and you could get a prepaid VISA gift card!

Blogger said...

Get all your favorite spirits and wines on Duty Free Depot!

All the popular brand name beverages for unbelievable low price tags.