Tuesday, 20 July 2010

P&G seem to have created a social media winner

I am really enjoying this Old Spice campaign.

It has started to take-up a life of it's own..and so far it seems to be really working. It is getting noticed.

There is an interesting post by Influential Marketing Blog that suggests the following success formula:
  • Simple smart strategy that talks directly to women
  • Creative execution using appropriate personality
  • Personal investment - the ad agency team apparently love the campaign and have been very active about it on-line
It is also getting some excellent spoofs.

Great stuff.

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