Saturday, 18 December 2010

BMW experience that will get noticed

This is an interesting approach by BMW. It is a legitimate form of the famous Coke subliminal advertising.

What better way to deliver a brand experience that will get noticed than to create an 'after image' (on the inside of viewers eyelids) effect of the brand logo during an ad?

As they say in this generates a "more intensive connection with the target."

This is clearly not a experience that is scalable but this film has by 300,000+ hits so it is getting BMW noticed.

Nice one.

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